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How Digitally-Driven Companies
Prosper in the Amazon Era




Private Equity Investing

In e-Commerce Companies



John R. Tilson

Managing Director & Head of Consumer Group

Brown Gibbons Lang & Co. Securities



Thursday, June 20, 2019

8:00 am – 5:00 pm

New York City






Kelley Drye & Warren LLP


Keynote Speaker

Bob Steelhammer, Vista Outdoor


Richard N. Baum, Consumer Growth Partners LLC
Carson F. Biederman, Digital Fuel Capital LLC

Alexander K. Chefetz, Cowen & Co. LLC

Andrew Dunst, The Sage Group
John T. Jameson, Brown Gibbons & Lang

Timothy R. Lavender, Kelley Drye & Warren LLP
Martin L. Okner, dpHUE
Leigh J. Randall, Topspin Partners

Kristi L. Wolff, Kelley Drye & Warren LLP

Faculty | Schedule | Registration | Location | Sponsorship | Audio Package |

Middle-market private equity investors are increasingly focusing on digitally-driven brands.


These brands are not startups, and are rarely backed by venture capital investors or angels or family offices. Instead, they’re well-established profitable companies that can coexist and even prosper with Amazon as a partner.


The two central genres of successful digitally-driven companies are --


  • Digitally migrated businesses -- companies that have traditionally sold their goods through catalogs or other low-tech channels and have transitioned to e-commerce. For example -- take OrthoFeet, an e-commerce orthopedic footwear company, which was acquired by Webster Equity Partners last October.
  • Digitally native businesses – companies that started online without having a brick-and-mortar presence or an alternative advertising platform (like using catalogues or postcard mailings).  Hunting apparel company Kuiu is an example. It sold a 23 percent stake to Main Post Partners in 2017 to expand its business.  Or take Tengram Capital Partners’ 2018 acquisition of Lime Crime, one of the first digitally-native, direct-to-consumer beauty brands.

Register now
to gain valuable insights as 20-plus speakers assess the outlook for e-commerce sectors when you attend The Capital Roundtable’s all-day conference on Private Equity Investing in e-Commerce Companies on June 20, in New York City.


The growth of e-commerce has also given rise to a substantial B2B infrastructure, and investors are capitalizing on customer acquisition, customer engagement, and digital marketing. For instance --

  • H.I.G. Capital’s investment in Digital Room, an online print solutions provider serving the short-run web-to-print market. Digital Room assists small and medium businesses with their marketing collateral needs.

  • New Capital Partners’ investment in Firerock, a B2B e-commerce website for building materials for custom homes that also provides a series of AIA-accredited webinars and in-person “lunch & learns” to keep their customers engaged.
  • PWP Growth Equity’s successful exit of BuildASign, a leading eCommerce provider of online custom printing services to the small business market, in a $275 million sale to Cimpress N.V.

As data becomes more detailed and complex, analytics has also become a top priority for e-commerce companies. PE investors looking to get an edge in their markets must gather data to predict the success of future products.




Here Are Three Key Reasons Why You Should Join Us


  1. Find out why content and customer engagement are keys to profiting from your e-commerce portfolio companies.

  2. Better understand how Amazon-centric businesses operate, and how they can be successful in the future.

  3. Learn about the importance of collecting data and using analytics for measuring and predicting the success of your e-commerce portfolio companies.


But what aspects of your e-commerce brands make them most attractive to PE investors? Whether digitally migrated or digitally native, e-commerce companies generally face these significant challenges --

  • Finding management talent – as retail giants expand online, recruiting sales and marketing talent is more important than ever – and hotly competitive.

  • Attracting customers -- creating a digital experience with effective use of creative content and social media and product differentiation

  • Managing distribution – building out infrastructure or solid 3PL relationships that will support fast, accurate delivery, and significant growth.


Click here to hear our 21 speakers address such key points as -- 

  1. How can digitally-driven brands compete effectively with Amazon?

  2. What sectors of e-commerce have the best deal prospects in years to come?

  3. Which segments are struggling, and how should PE investors approach them?

  4. How should e-commerce portfolio companies interact with Amazon?

  5. Should they sell on Amazon’s website?

  6. Why is strong cash flow so important?

  7. What new technologies are most significant to e-commerce investors?

  8. Can private equity make money with online apparel companies?

  9. Where are the best places for digitally-driven brands to find cost efficiencies?

  10. How to approach marketing when running a digitally-driven brand?

  11. What is the outlook for middle-market e-commerce companies when a recession occurs?

  12. Who can GPs sell to when ready to exit an investment?


Register Now
to Join John Tilson

And More Than 20 Other Experts


John Tilson is a Managing Director and member of the Executive Committee at Brown Gibbons Lang & Company. He leads BGL’s investment banking activities in the Consumer sector. John’s extensive transaction experience of over 25 years encompasses a long track record of mergers and acquisitions, capital markets, and strategic assignments for enthusiast, active lifestyle and other branded platforms with particular emphasis on businesses driving eCommerce B2B and B2C revenue streams. Prior to joining BGL, John was a managing director in the Investment Banking Group at Banc One Capital Markets and its preceding organizations in Chicago and Detroit, now part of JPMorgan Chase.

This Capital Roundtable conference is the ideal place to expand your network and open up pathways to future deals. The day’s agenda includes ample time to let you --

  • Meet fellow attendees and featured speakers
  • Enhance your personal database with valuable new connections
  • Share both ideas and business cards
  • Meet potential investment partners and clients

Keep in mind this conference is certain to fill up quickly, so you’ll want to register as soon as possible to assure yourself a seat. To avoid disappointment, please contact Chris Agar today to confirm your attendance at 212-832-7300 ext. 0 or


 Who Should Attend


Designed to Meet the Needs of GPs, LPs, & Managers of Buyout, Growth Equity, Mezzanine, BDC, and Lending Funds, as Well as Independent Sponsors, Operating Partners, Portfolio Company Managers, and the Bankers, Lawyers, Accountants, & Other Advisors Who Support Them.




We look forward to having you join us on Thursday, June 20, 2019.


Conference Organizers


This conference is being produced by The Capital Roundtable, America’s leading conference organization focusing on “need-to-know” information for professionals in the middle-market private equity community.  For more information about The Capital Roundtable’s 30 annual conferences and other events and programs, please visit




 Speaking & Business Development Opportunities


We offer excellent speaking, marketing, and business development opportunities to reach the middle‑market private equity community. For more details, please contact Kellie Green or Claire Notton at 212-832-7300 or by email at or




Have a Question?


Please contact Sacha Spitzer at or 212-832-7300 ext. 0.




Who We Are


This Capital Roundtable conference in midtown, New York City, is all-business, all-targeted, all-designed to be a completely focused day of practical information and revealing insights. You’ll gain valuable insights from --

  • Three informative panel discussions
  • Two revealing keynote presentations
  • Real-world perspectives from PE investors
  • Industry outlooks from noted experts
  • War stories and lessons learned from experienced hands

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Chaired By

  • John R. Tilson, Managing Director & Group Head -- Consumer,
    Brown Gibbons Lang & Co. Securities



Hosted By

  • Burt Alimansky, Chairman & CEO, The Capital Roundtable


Keynote Speaker

  • Bob Steelhammer, Vice President of eCommerce and Digital Marketing, Vista Outdoor


  • Richard N. Baum, Managing Partner, Consumer Growth Partners LLC
  • Carson F. Biederman, President, Digital Fuel Capital LLC
  • Alexander K. Chefetz, Managing Director, Cowen & Co. LLC
  • John T. Jameson, Vice President, Brown Gibbons & Lang
  • Andrew Dunst, Vice President, The Sage Group
  • Timothy R. Lavender, Partner, Kelley Drye & Warren LLP
  • Martin L. Okner, President & COO, dpHUE
  • Leigh J. Randall, Managing Partner, Topspin Partners
  • Kristi L. Wolff, Partner, Kelley Drye & Warren LLP

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    Networking & Registration & Breakfast


    Welcoming Remarks & Audience Self-Introductions


    Conference Chairman’s Introduction --


    • John Tilson, Brown Gibbons Lang & Co. Securities


    First Panel --

    Opportunities in eCommerce -- Which Sectors Offer the Best Potential ROI?



    Networking & Coffee


    Morning Conversation --
    Digital Marketing Analytics -- Using Data to Predict Future Success



    Morning Keynote -- 


    • Bob Steelhammer, Vista Outdoor


    12:30-01:30 Networking & Luncheon


    Second Panel -- 

    Playing “Nice” with a Behemoth --

    How to Thrive in Amazon’s Ecosystem


    Networking & Dessert



    Afternoon Conversation --

    B2B eCommerce --

    Investment Opportunities in the Commercial World


    Third Panel --

    Post-Acquisition Keys to Success --

    Hiring Talent, Improving Customer Experience, & Logistics Management



    Networking & Adjournment




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Space at this conference is limited, so register as soon as possible to assure yourself a seat. To avoid disappointment, please contact Chris Agar today to confirm your attendance at 212-832-7300 ext. 0 or


Please note that The Capital Roundtable limits the number of registrants from a single firm to three.


  • Best Rate -- Early Registration -- Save $300 off the standard fee of $1495 when you register by Friday, April 26. Just $1195.


  • Incentive Registration -- save $200 off the standard fee!
    Register by Friday, May 17, and the fee for the conference is $1295.


  • Conference Rate -- $1,495 increasing to $1,595 day of conference, space permitting.


  • Group Rate -- $1095 each until Friday, May 24, when you register two or more people to attend from the same company . This rate increases to $1295 each after Friday, May 24.


Register Now


You can pay by credit card (using the links above) or by check. Mail your check and business card to: New York Business Roundtable Inc., 747 Third Avenue, Suite 200, New York, NY 10017.

Have a special question? Please contact Chris Agar at or 212-832-7300 ext. 0.


From time to time, for reasons beyond Capital Roundtable's control, program schedules and speakers become subject to change.  We make every effort to announce substantive changes by email to registrants at least 48 hours in advance.

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Midtown, NYC

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Audio Package

Can't attend but want to hear the program? You can buy the audio package along with the handouts. Purchase the audio package online now.

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We offer excellent marketing and business development opportunities to reach the middle‑market private equity community. For more details, please contact Claire Notton at 212-832-7300 ext.117, or by email at


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