HOW TO CREATE



A Special 90-Minute Webcast

For Middle-Market Private Equity Investors

Learn how middle-market P.E. firms are outsourcing to China

and selling into the vast Chinese marketplace …

Many are transforming portfolio companies,

but the risks and pitfalls can be daunting …

Register Now for This Convenient 90-Minute MasterCast

Featuring Five Top Experts

Thursday, June 19, 2008

12:00 Noon – 01:30 pm

Eastern North America Time

09:00 am -10:30 am

Pacific North America Time


Click Here to Register >>     Forward to a Colleague >>

 Purchase Audio Package >>

Designed to Meet the Needs of GPs & LPs of Buyout, Venture Capital,
& Hedge Funds, Lenders & Mezz Providers, and the Bankers,
and Other Advisors Who Support Them


First, the bad news.  A rising number of otherwise solid, innovative private-equity-backed companies are getting ground down by high costs and shrinking markets.


Now, the good news.   These situations present myriad opportunities for private equity firms to use a China Strategy to come to the rescue.  


The question is, where to start?


The answer is, just block out 90 minutes to join The Capital Roundtable’s MasterCast on “How to Create A China Strategy To Add Value to Your Portfolio Companies.”

In this fact-filled webcast, you’ll hear details and case histories about how to --

  • source from China
  • seek sales in the fast-growing China market
  • invest in China


A simple strategy, yes.  But easy, no.  At least not until you’re savvy on how to navigate the challenges of --

  • an unfamiliar business environment
  • sharp cultural differences
  • fierce competition
  • macro issues like inflation, bureaucracy, taxation, etc.

Indeed, doing business in China requires special understanding, skills, finesse, and relationships -- not to mention translations --to achieve success. But the payoff for doing your homework can be enormous.


So to shed light on this intricate niche of private equity affairs, we invite you to join The Capital Roundtable in a concise 90-minute-long webcast.


This MasterCast will be chaired by John Liu, managing partner of Aubridge Partners, a widely-regarded consulting firm based in Shanghai and New York that represents middle-market private equity firms and their portfolio companies who are seeking to outsource to China and sell into the Chinese market.


Starting at 12:00 noon (Eastern time) on Thursday June 19, you’ll hear an overview presentation from John Liu.  After that, Mr. Liu is leading two extemporaneous panel discussions, featuring four other experts who are all managers of private equity firms that are successfully employing different types of China strategies.  The first discussion focuses on how to source from and/or transfer operations to China, the second on how to develop new markets in China


Participating in this program is simple.  Both the audio and video of this MasterCast will be transmitted through your computer, so you can access a PowerPoint presentation while you’re listening.  You can see and print out handouts including slides of Mr. Liu’s presentation.  By email, you’ll also be able to submit questions to the speakers.


Mr. Liu draws on his years of experience as a China advisor, private equity investor and investment banker. Prior to co-founding Aubridge, Mr. Liu was with Lehman Brothers in New York and Hong Kong in private equity and investment banking.  In private equity, he was responsible for analyzing and executing new investments for Lehman Brothers’    $2 billion leveraged buyout fund.  In investment banking, he advised automotive and industrial clients on acquisitions, financings, and corporate strategy.  Prior to business school, he worked at PricewaterhouseCoopers in strategy consulting.  He focused on post-merger integration and advised Goodyear Tires on its joint venture with Sumitomo Tires.  He holds degrees from the University of California at Berkeley and Columbia Business School.

Here’s just a small sampling of the questions you’ll get answered:


  • How do you make certain that products or parts you manufacture are suitable for China sourcing?
  • How do you to find and do due diligence on prospective Chinese suppliers?  And how do you negotiate with and manage your supply base to maximize cost savings?
  • How do you work compatibly with state-owned companies that are more employment-driven than profit-driven?
  • How do you protect your intellectual property? (Learn how to set up your China operation to allow you to sleep at night.)
  • How do you maximize oversight of your supply chain and avoid “lead paint”-type issues?
  • If you decide to sell into the Chinese market, what will be the demand for your product? And how do you size up the domestic competition?
  • What’s needed to achieve a dominant market position in China, especially if you have a technology or product not yet provided by other companies?
  • How do you set up a manufacturing operation from scratch? Are there ways to cut the red tape and accelerate the process?
  • How do you set up distribution channels for sales into the China market?
  • How can you establish a virtual “China Office” to manage on-the-ground sales or sourcing activities?
  • How has inflation in China and RMB appreciation affected the “China story”? (Learn how they have made little dent in the huge cost differential between West and East.)

And remember – You’re encouraged to ask your own specific questions

via email during the session!  And print out handouts of the slide presentations.

This MasterCast is an absolute MUST if you are a --

  • Middle-market private equity GP considering potential portfolio companies in manufacturing
  • GP already pursuing a China Strategy and looking for the latest intelligence on the subject
  • Private equity sponsor with portfolio companies that are manufacturers
  • Experienced investor in manufacturing companies who is seeking knowledge about China sourcing and sales
  • Hedge fund manager or venture capitalist who is considering investments in manufacturing companies
  • Lender considering transactions involving manufacturing companies
  • Attorney who advises on M&A or private equity deals that sometimes have manufacturing components
  • Investment banker who actively pursues deals with manufacturing components
  • Executive search professional recruiting for the private equity industry

The sponsor of this MasterCast is The March Group, a leading mergers-and-acquisitions firm, specializing in the sale of mid-size businesses. Founded in 1986, The March Group employs more than 100 professionals and is headquartered near Dallas, with offices throughout the world.

This program is being produced by The Capital Roundtable™, the country's only informational conference organization focused exclusively on the needs of the middle-market private-equity community.

For more information, please feel free to speak with Heather Sote at 212/832-7333     ext. 111 or hsote@capitalroundtable.com.

Interested in sponsorship? The Capital Roundtable offers excellent sponsorship opportunities to reach the middle-market private-equity community. For more details, contact Arlene West at 212/832-0800 or by email at awest@capitalroundtable.com



Moderated By:

  • John H. Liu, Managing Partner, Aubridge Partners

Introduced By:

  • Burt Alimansky, Managing Partner, Alimansky & Bethell Group, and Chairman, The Capital Roundtable


  • Matthew W. Finlay, Managing Director, MidMark Capital LLC
  • Gordon G. Pan, Managing Director, Baird Capital Partners
  • Andrew W. Rice, S.V.P.--International Business, Jordan Co. LP
  • S. Tien Wong, Chief Executive Officer, Opus8 Inc.
  • David Zhang, Vice President, American Capital Strategies Ltd.

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Eastern Time
12:05 - 12:30

12:30 - 01:00
01:00 - 1:30


Thursday, June 19, 2008
Welcoming Remarks

Moderator’s Overview and Q&A

First Session and Q&A -- “How to Outsource to China”

Second Session and Q&A -- “How to Develop New Markets in China

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  • Early Bird Registration Fee! Register by Friday, May 30, and the fee for the MasterCast™is $250.
  • After that, the regular registration fee is $295 for the MasterCast™
  • Both the audio and video of this MasterCast™ will be transmitted through your computer, so you can access a PowerPoint presentation while you are listening.
  • Specific instructions and a computer link will be e-mailed to you at least one day prior to the event.
  • An immediate-access customer service phone number also will be provided with the instructions.


  • Can't participate live but want to hear the program? You can buy the audio package along with the handouts for $295. Purchase the audio package online now.
  • Want to listen live and purchase the audio package at a great price? Register for both for only $395!


Click Here to Register >>     Purchase Audio Package >>


From time to time, for reasons beyond Capital Roundtable's control, program schedules and speakers become subject to change.  We make every effort to announce substantive changes by email to registrants at least 48 hours in advance.

Have a special question?  Please contact Heather Sote at 212/832-7333 ext. 111 or by email at hsote@capitalroundtable.com.

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